As a part of our PR handling for Lipton, The Litpop Tea Room was a consecutive event at the Galle Literary Festival in the form of a pop-up tea room in partnership with Tea Talk. The event triggered significant brand engagement on its social media platforms. IQ’s contribution in this experiential marketing approach accumulated content that had a spill-over positive impact upon the brand.
As a part of our PR handling for Lipton, The Litpop Tea Room was a consecutive event at the Galle Literary Festival in the form of a pop-up tea room in partnership with Tea Talk. The event triggered significant brand engagement on its social media platforms. IQ’s contribution in this experiential marketing approach accumulated content that had a spill-over positive impact upon the brand.
Lipton was a well known but a very functional tea brand. They wanted an innovative campaign to drive engagement and excitement.
A 360 campaign that introduced a pop-up tea room during the Galle Literary Festival, which was driven by enhanced engagement and experiential content.
Earned media: Twitter/Instagram
Offline and online PR
Overall the pop-up
restaurant enjoyed high foot fall during the Festival.
The brand achieved high
organic performance on Facebook in the pre and post stage with high engagement
levels amongst fans.
The event generated approximately 30 hours of video footage
for the brand.